The  Marketing Plan

WEEK 0 (CAMPAIGN SETUP & PRE-LAUNCH MARKETING)

• • • Placement of California Life Properties branded “Coming Soon” real estate sign on the property.
    • Install Sign Riders with QR code
    • Create and promote Text-to-lead code via Social Media Platforms.
    • Installation of Supra Key Access system, your secure gateway to convenient property access. Only a trusted Realtor, have been granted access to Supra lockboxes to facilitate seamless property showings and inspections.

WEEK 1 (CAMPAIGN LAUNCH)

• • • Announcement of the property’s availability to the national network of real estate agents.
    • Listing promotion in the MLS, Realtor.com, and company’s Instagram page.
    • Drafting of Marketing Narrative and Lifestyle Story.
    • Develop a Marketing Kit on ListReports for your property.
    • Develop “Just Listed” Social Media Sharables and a Website Landing Page (sample landing page)
    • Develop and Distribute Professional Marketing Handouts: Sample Coming Soon, Promotional Flyer,  Just Listed, and Open House Flyer.
    • Initiation of Facebook Ad Campaign targeting potential buyers.
    • Sharing of Real Estate Flyer PDF with neighbors, friends & family.

WEEK 2 (CAMPAIGN ANALYSIS & IMPROVEMENTS)

• • • Analysis of campaign results and adjustment of ongoing marketing efforts.
    • Re-ordering of photos in MLS for increased visibility.
    • Consideration of Open House feasibility for Weeks 3 or 4.
    • Client engagement in sharing the Featured Property Landing Page link on social channels.
    • Development and distribution of Property Report to qualified buyers.

WEEK 3 (CAMPAIGN OPTIMIZATION)

• • • Launch of a new Facebook campaign promoting Property Tour & Seller Interview Video.
    • Client engagement in sharing the Featured Property Landing Page link.
    • Preparation and marketing for Open House if scheduled on Social Media and Mls.

WEEK 4 (CAMPAIGN PERFORMANCE)

• • • Analysis of campaign results and adjustment of ongoing marketing efforts.
    • Conclusion of Facebook Ad Campaign targeting potential buyers.
    • Continuation of Open House preparation and marketing if scheduled.

WEEK 5 (CAMPAIGN EVALUATION & RE-LAUNCH)

• • • Assessment of online traffic and consideration of price adjustment if necessary.
    • Announcement of price reduction to the agent network and updating of marketing materials.
    • Launch of a new Facebook Ad Campaign marketing price reduction.

WEEK 6 (CAMPAIGN ANALYSIS & IMPROVEMENTS)

• • • Analysis of campaign results and adjustment of ongoing marketing efforts.
    • Re-assessment of Open House feasibility for Weeks 7 or 8.
    • Update and distribution of Real Estate Flyer PDF.

WEEK 7 (CAMPAIGN OPTIMIZATION)

• • • Continuation of Open House preparation and marketing if scheduled.

WEEK 8 (AGENT NETWORK RE-ENGAGEMENT)

• • • Outreach to the local and national agent network via email and social media.
    • Reposting of Property Tour & Seller Interview Video on the company’s Facebook page.